The Project
Premura Collection: a different way
of experiencing the Riviera Romagnola
Premura Collection is born from a simple idea: to restore value to the way the places of the Riviera welcome their guests. Not through rankings, reviews or promises, but through attention, care and a more responsible vision of tourism.
The Romagna Riviera has always been synonymous with hospitality. A region that has transformed welcoming guests into a shared way of life, still able today to embrace new trends without losing its authenticity.
Premura was created to observe this identity up close and tell its story through a more contemporary perspective, attentive to respect for the environment, culture and the need to preserve the resources of the territory.
Why Premura was created
Over the years, the tourism narrative of the Riviera has often flattened into a uniform, fast, and simplified image. Premura was created in response to this reductive view.
It is born from the desire to slow down, to pause and appreciate the details, to give space to places that do not seek visibility at all costs, but that build value through consistency, time and the relationship with people
Premura does not aim to tell everything.
It chooses to tell it well.
What Premura Collection is
Premura Collection selects and showcases hospitality venues along the Riviera Romagnola. Only those whose style expresses their identity, the quality of their craft, and the way they host with grace, offering guests an experience of a truly special place.
It brings together beach establishments, restaurants, hospitality spaces, cafés, and shops. Different places, united by the same sensibility: welcoming with attention, respect, and care. Each place is presented individually, through texts and images that capture its atmosphere, story, and character. Without forcing. Without superstructures.
What Premura Collection is not
Premura is not a tourism portal.
It is not a list of venues.
It is not a “where to go” guide.
It does not suggest pre-packaged routes or experiences to be consumed quickly. It does not focus on quantity, but on the relationship between those who tell the story, those who welcome, and those who read it.
Care and selection
Every establishment featured in Premura Collection
is the result of a conscious choice. Selection is not based
on numbers or commercial criteria,
but on a shared vision.
Premura observes places over time, listens to their stories, and recognizes their consistency. Only those that demonstrate authentic attention, respect for their territory, and continuity in the way they welcome guests become part of the Collection.
An open door
Premura Collection is not a closed project.
If you feel that your establishment shares this vision
of hospitality, you can contact us
for an introductory conversation.