The Project
Premura Collection: un modo diverso
di vivere la Riviera Romagnola
Premura Collection nasce da un’idea semplice: restituire valore al modo in cui i luoghi della Riviera ci accolgono. Non attraverso classifiche, giudizi o promesse, ma con attenzione, cura e una visione più responsabile del turismo.
La Riviera Romagnola è da sempre sinonimo di ospitalità. Un territorio che ha trasformato l’accoglienza in uno stile di vita condiviso, capace ancora oggi di seguire nuove tendenze senza perdere autenticità.
Premura nasce per osservare questa identità da vicino e raccontarla con uno sguardo più contemporaneo, attento al rispetto dell’ambiente, alla cultura e alla necessità di preservare le risorse del territorio.
Why Premura was created
Over the years, the tourism narrative of the Riviera has often flattened into a uniform, fast, and simplified image. Premura was created in response to this reductive view.
Nasce dal desiderio di rallentare, di soffermarsi sui dettagli, di dare spazio a luoghi che non cercano visibilità a tutti i costi, ma che costruiscono valore attraverso la coerenza, il tempo e la relazione con le persone.
Premura does not aim to tell everything.
It chooses to tell it well.
What Premura Collection is
Premura Collection selects and showcases hospitality venues along the Riviera Romagnola. Only those whose style expresses their identity, the quality of their craft, and the way they host with grace, offering guests an experience of a truly special place.
It brings together beach establishments, restaurants, hospitality spaces, cafés, and shops. Different places, united by the same sensibility: welcoming with attention, respect, and care. Each place is presented individually, through texts and images that capture its atmosphere, story, and character. Without forcing. Without superstructures.
What Premura Collection is not
Premura is not a tourism portal.
It is not a list of venues.
It is not a “where to go” guide.
It does not suggest pre-packaged routes or experiences to be consumed quickly. It does not focus on quantity, but on the relationship between those who tell the story, those who welcome, and those who read it.
Care and selection
Every establishment featured in Premura Collection
is the result of a conscious choice. Selection is not based
on numbers or commercial criteria,
but on a shared vision.
Premura observes places over time, listens to their stories, and recognizes their consistency. Only those that demonstrate authentic attention, respect for their territory, and continuity in the way they welcome guests become part of the Collection.
An open door
Premura Collection is not a closed project.
If you feel that your establishment shares this vision
of hospitality, you can contact us
for an introductory conversation.